Social Media audits don’t have to take forever and a day
Periodically, it’s best to go into a few of your Social Media channels to see which one is driving the most engagement and traffic. Without doing your do-diligence, how do you know which one you should spend more or less time on?
Here, I am going to break down 3 Social Media audits that you can do in just 10 minutes.
1. Examine overall profiles
This may sound like it will take a boat load of time, but it shouldn’t take you more than a few minutes. When I say examine, I mean:
- Locate and document (usernames, passwords) all of the social profiles (Twitter, FB, Instagram, Snapchat, G+, Pinterest, etc.) like Buffer did here:
- Make sure your company’s profile pictures are all the same (or at least the same theme).
- Check your company’s profiles to ensure all of the information is filled out (phone numbers, email addresses, addresses, website links, etc.)
- Take a look at your “about us” section and make sure it speaks true of your company’s service.
Examining your profile for these four things will ensure that whenever someone visits your company’s social profiles, they will have all of the information they need at their fingertips.
2. Compare impressions/reach
You’re probably thinking “Impressions/reach aren’t everything!” and I would completely agree with you, but if your posts aren’t reaching people, then you may as well be going out onto the streets and yelling about your business. Impressions and reach are nice metrics to look at because it provides you a basic understanding of your audience and post relevancy. If you aren’t getting impressions or reach, you aren’t resonating with your audience, which means it’s time to rethink your posting strategy.
Head over to the social networks you are posting to and grab the overall impressions for the last 30 days.
This data gives you a general idea of how your audience reacts to the posts you are throwing out. If two of the platforms are doing poorly, you can either work on those more and try to bring them up to speed or if you pull the impressions and reach for months prior, you can compare and contrast to see which platform has performed the best over that time and put more effort into those and less into the under-performers. It’s all about using the least amount of time to get the most impact.
3. Look into audiences
If you are promoting to the wrong demographics, then what you’re doing is a waste of time, which ties into impressions very closely.
Head over to the social networks you are posting to and grab the audience insights like so:
This data gives you an insight into your audience’s age, sex, interests, location, and more to help you see if you are either
- Targeting the right demographics
- See which demographics your business resonates with the most.
Either way, this data is pivotal to your social media strategy.
Over to you!
These three social media audits can save you time and effort in the long run by providing information that customers need in order to make an informed decision.
Need to learn how to format social media posts for all of the major social networks? Click on the image below.