Original posting by Jackson Salzman on Elite SEM’s blog: 5 Simple Tests to Optimize Your Pinterest Promoted Pins
Having the correct formatting for your Pinterests Promoted Pin is crucial in garnering read-through attention. Here, I have described 5 Tests to Optimize Your Pinterest Promoted Pin, which are:
Tests Different Pins
Create Compelling Copy
Use Text Overlay
Use a Call-to-Action
Consider Testing Single vs. Multiple-Image Pins
Optimizing your Pinterest Promoted Pins takes a little effort, but it’s worth the sweat equity. Once you find a formula that works, you’ll gain better exposure and increase your sales.