Facebook Audience Overlap Tool: A True Game Changer

  Original posting by Jackson Salzman on Elite SEM’s Blog: FACEBOOK AUCTION OVERLAP TOOL: A TRUE GAME CHANGER ALRIGHT, ALRIGHT I know you are probably thinking “Game Changer? There have been 20 game changers in the last year alone, how is this one any different from the last?” Well, you aren’t wrong, that’s for sure. There…

Continue Reading

Why You Are (Probably) Doing Facebook Interest Targeting Wrong

Original posting by Jackson Salzman on Media Post’s Blog: Why You Are (Probably) Doing Facebook Interest Targeting Wrong   Facebook interest targeting is often a wrongly-used form of targeting with Facebook ads. Keeping these common advertising mistakes in mind, I am going to lay out the next steps of targeting the audience that actually wants to purchase,…

Continue Reading

6 Facebook Advertising A/B Tests You Can Run Right Now

Original posting by Jackson Salzman on Adweek’s Blog: 6 Facebook Advertising A/B Tests You Can Run Right Now. Every person has their own interests and tastes when it comes to what appeals to them emotionally or aesthetically, so why would you serve just one type of ad to all of them? Here’s something you should consider:…

Continue Reading

The Facebook Graph Search Hack You Didn’t Know About

  Gain new insight about your audience by using Facebook Graph Search. Facebook Graph Search is a powerful tool where you can find pretty much anyone you want by searching for various parameters like job title, work location, education, and even what they have liked on Facebook. This tool allows for marketers to find new interests…

Continue Reading

Why Your Facebook Posts Aren’t Getting Any Engagement

Have you sat in your chair scrolling up and down your company’s Facebook business page and thought “Man, why aren’t we getting more interaction?” Well, you have probably done one of two things wrong. Either you are posting boring, non-actionable content that your audience couldn’t give two shits less about ooorrrr when you were initially…

Continue Reading