Experience

Elite SEM – Feb. 2017 – current
Paid Social Account Manager

  • Direct Response focused Paid Social Advertising where I plan campaigns from scratch on all of the major social networks.
  • Guide clients through the entire process of paid social efforts, including: placing pixels on their website, setting up UTM parameters, creating an all-encompassing strategy for their campaigns, creating copy, editing images in Photoshop, and reporting on KPIs on a weekly basis.
  • Optimize campaigns on a continuing basis for spends ranging from $15k/month to $100k/month.
  • Manage 3 people, teaching them all I know about paid social advertising and divvying out tasks as needed.

Elite SEM – Feb. 2016 – Feb 2017
Paid Social Account Analyst

  • DR focused Paid Social Advertising where I plan campaigns from scratch on all of the major social networks.
  • Guide clients through the entire process of paid social efforts, including: placing pixels on their website, setting up UTM parameters, creating an all-encompassing strategy for their campaigns, creating copy, editing images in Photoshop, and reporting on KPIs on a weekly basis.

Deluxe Corporation – July 2013 – Jan. 2016
Social Media Specialist

  • I am responsible for posting to various social media platforms for as many as 40 businesses at a time as well as implement an analysis of analytics to make sure that I am posting relevant, actionable content.
  • I create Facebook advertisements that reach specific audiences that have an eager want to buy/interact with the brand.
  • In this position, I have expanded my knowledge of social media 10 fold, learnt to multi-task like a juggler, and honed my customer service etiquette to the point of where I feel comfortable explaining social media to all walks of life.

The Smile Salon & Dental Spa – August 2014 – Jan. 2016
Social Media Manager

  • Handle every social media aspect of the the business with everything from advertising, content curation, posting, interacting, outreach, and more.
  • I love the freedom this position allows. It lets me implement everything I had been reading on recent blogs and see firsthand what works for this industry. Check out The Smile Salon’s Google+ page for an example of my work. I have stats for the page in the portfolio section.

Artègo Pizza – October 2013 – June 2015
Facebook Advertising Specialist

  • I created Facebook advertising campaigns for Artègo Pizza as well as a few one off ads that you can find on my portfolio.

Grindtime Sports – November 2014 – April 2015
Social Media Director

  • I handled the Grindtime Twitter account and grew their following from 0 to 1100 in 5 months and averaging a 3.3% engagement rate with 613,200 impressions, and 7,488 profile visits.
  • I loved the chance to grow a nation-wide business by using a number of Twitter features that aren’t widely known about.