Having the know-how to target your local audience can make or break your business on Social Media. Here is how you can hone in on your qualified, local audiences on Twitter, Google+, Facebook, and Instagram.
Geotargeting on Twitter is fairly easy to do. All you have to do it get the longitude and latitude of the location you wish to target and then format your search like this:
With this feature, you can search for all of the tweets, accounts, photos, videos, news, etc… going on around you.
I have written a full breakdown of geotargeting on Twitter and the amazing results you can get on a previous blog post along with a few advanced targeting techniques.
This one involves a little coding, but you can just copy and paste what I have here and insert it into your search bar.
site:plus.google.com -intitle: “lives * Kansas City”
That is a very broad search that shows you people that have “lives in Kansas City” in their bio. Replace Kansas City with another town and you will have results from that city. If you want to find people that have lived in certain cities, try this search:
site:plus.google.com -intitle: “lived * Kansas City”
Now, say you want to search for specific profiles that have interest in entrepreneurship in a specific place, go ahead and try this search query:
site:plus.google.com entrepreneur “lives * Kansas City | Missouri”
This is a very powerful search feature that allows you to get connected with a variety of people on Google+. I challenge you to try your own searches in order to find your local audiences.
First off, there is a button you should have checked off in the settings menu that give you the option to to share your posts with specific locations. To do so, just go to Settings -> General -> and check the box that says “Allow News Feed audience selection and post visibility options for this Page” like so:
This makes it so when you post, you have the option to choose where you want to target. See example here:
That is one way to narrow down your geotargeting on posting, but there are a few other ways to find your local audience using Facebook.
You can always use the search feature that I shows you in the G+ example above, but you have to know other search queries to really hone in on your audience, which is why I am going to revert back to Facebook Graph Search. This feature came out a while ago, but I rarely see it being talked about. Graph Search is Facebook’s search feature and it is amazing. Sometimes creepily so.
Here are a few searches you can perform to find a relevant audience in your area:
people who live near x
people who like x and x
people who work at x and live in x-city/state
favorite interests of people who live in x-city/state
Pages liked by people who like x and live in x-city/state
Using just these few searches, you can find relevant audiences to your industry. With this information, you can then create an ad that targets the similar interests that the search returned and find a new audience in order to find new customers. If you are looking to dive a bit deeper into Graph Searching, here is a Giant List of Facebook Graph Search Queries that should help you with anything you’ve ever needed.
There are a number of mobile apps that actually let you connect with your Instagram account and provide geotarget searching, but the best one I’ve ran across is InstaMapia, It allows you to search a location for images and people. Very handy when you want to connect with new people around your area.
Now, it’s your turn!
Take this new knowledge and find your local audience on Twitter, Google+, Facebook, and Instagram!
If you want a number of FREE applications and tools to monitor, grow, and interact with your audience, check out my last week’s blog post titled: You Have $100 to Spend on Social Media Marketing, Here’s How You Should Spend It: