When it comes to posting on social media, you cannot treat every platform the same and use a “one size fits all approach” with images or text. Here, I am going to show you the proper format to posting on all of the major social media platforms.
140 characters isn’t a whole lot to play with, but keep images, hashtags, and the KISS principle in mind and you will do just fine.
The recommended number of characters in a Tweet is 120-130, which allows people to RT with your name tagged in it. (Yes, people still do this even with the new RT option.)
Recommended number of hashtags is 2.
You want the first part of every Tweet to be the title or synopsis of what the article you are linking is about. DO NOT put hashtags into the title unless it ties into your contest or your branding hashtag. Why? Because there is a chance that the reader might get more interested in clicking on the hashtag than reading the rest of the title. Kurt Wagner enforces this with a Twitter study that says “a tweet that doesn’t include a # or @ mention will generate 23 percent more clicks.” I wouldn’t go as far to say to not put any hashtags in a Tweet, because after all, people search for hashtags all the time. If you have room, I suggest throwing them at the end of the Tweet so the link and hashtags are broken up.
Here is an example of the proper way to format a Tweet with hashtags included:
Make sure you are using the correct image dimensions for images on Twitter (506 x 253 or 2:1).
Currently, links to websites and videos are getting the most love on the Facebook algorithm these days, but don’t count out images with questions and snazzy graphics. Everyone loves giving their 2 cents, so give them a medium to do so. If you have 3 different flavored sauces, ask which they prefer. If you have a new product coming out, ask for feedback. If you have special, create a nice graphic with the specific $ amount on the image and pin it to the top.
In regards to overall copy, the same KISS principle applies. People don’t normally take the time to sit and read something, even if it takes 10 seconds, so I recommend keeping your text to less than 140 characters, but ~50 seems the best way to go.
Recommended number of hashtags is 1-2.
Here is an example of the proper way to format a link share on Facebook:
Make sure you are using the correct image dimensions for images on Facebook (1200 x 1200 for shared images and 1200 x 628 for shared links). See a full breakdown on FB images (ads included) by Absolute Synergy Squad here.
Here on out, posts are a bit different in length, but the substance is pretty uniform throughout.
Google+ is the social network where people have intelligent discussions and share relevant information with like-minded individuals, so you can write longer copy and still get great interaction.
I have played with a number of ways posting to Google+, but the method that I have found that works the best is:
The reason I say this is because Google will throw this post on its search engine and if the title isn’t posted at the beginning, whatever you have there will be posted instead. If someone were to search for specific keywords, your post might show up from using keywords in a Google+ post. It’s easier seen than said. Here is what I mean:
I searched for “facebook advertising jackson salzman” and there were links to my blog, but about half way down the page, this popped up:
Google and Google+ are in the same family, so they share information. Having your Google+ posts ready for the Google search engine to pick them up straight away and showing the first 70 characters makes the world of difference.
Recommended number of hashtags is 5-6.
Make sure you are using the correct image dimensions for images on Google+ (width is 426 pixels, with G+ auto-fitting the height).
People go to Instagram to look at cool pictures, not to read text. Your text should follow the KISS principle once again.
Recommended number of hashtags is 11+ (max is 30).
If you are writing paragraphs or creating a contest, you need to space out those paragraphs and steps to enter the contest. ShortStack created a how-to video in doing this, but the steps are simple. You write out the text (with spaces and all) in a note, a message, wherever you want, and then copy it into the Instagram client and voila. It’s spaced out with paragraphs and looks like this:
Make sure you are using the correct image dimensions for images on Instagram (640 x 640).
Tumblr is a blogging social network, so you can do whatever strikes your fancy. I’ve seen posts with blocks of text, gifs, and even simple quotes do really well. It’s all based on what you want to post and the audience you are trying to reach, but I suggest using all of the options Tumblr allows when posting:
You want to make sure that with every post, you are using tags so people can find your posts easily.
Recommended number of tags is 4+ (only the first 20 will show up is search results).
Make sure you are using the correct image dimensions for images on Tumblr.
- Photo post: 540 x 810 pixels for dashboard view. Use 1280 by 1920 pixels for high-res version.
- Photoset: 540-pixel width for one image in a photoset row. 268-pixel width for two images in a photoset row. 177-pixel width for three images in a photoset row. Gutters are 4 pixels.
- Audio Post: 169 x 169 pixels for album art.
- Link Post: 130 x 130 pixels for the thumbnail image grabbed by Tumblr from web link (if available).
- Text Post: As of March 30, 2015, inline images can appear full-width (540 pixels wide). Any inline images that are 300 pixels wide or larger will display as full-width.
- Avatar: 64 x 64-pixel icon next to posts.
LinkedIn is much more business-centric than the other social platforms, so keeping it business relevant is a must. It’s fairly simple to post a link update. Click “Share an update” and throw in a link. The image and short description will auto-fill and then you can throw in a short description to entice people to click on the link like so:
Sharing a link on a business profile is the same as sharing one on a personal profile, except there is one added benefit: You can add a custom image. Keep in mind that you can also edit the description of the links on both personal and business profiles if you like:
Recommended number of hashtags is 0 (LinkedIn doesn’t use them).
Make sure you are using the correct image dimensions for shared link images on LinkedIn (180 x 110).
In order to get great traction on your posts, you need to have a nice image with a short description with 1 hashtag at the end that isn’t in your description. Also, when you want to make sure that your blog is set up for rich pins. Here is a guide on how to add rich pins for articles to your WordPress blog.
Recommended number of hashtags is 1.
Make sure you are using the correct image dimensions for images on Pinterest (735 x whatever you want). Pinterest scales the length accordingly.
This is a social media site that you may not know about, but is worth noting. Quora is a simple Q&A site where people ask questions in text form and then get answers from anyone on the site. The topics people discuss are very broad with everything ranging from Batman to social media to even current events. The answers that you can provide allow images and links, but the questions don’t, so you want to use that KISS principle once again. Here is an example of that:
Simple as that really. Once you get into answering the question you can share links and images, which is what keeps me coming back to this site. Here is an example of that:
Recommended number of hashtags is 0 (Quora doesn’t use them).
Images are scaled by Quora.
Now it’s your turn!
Go forth and post to these social media platforms the correct way and gain more traction and engagement!
If you are looking for a few ways to hone in on your local audience on Twitter, G+, FB, and Instagram, check out my last week’s blog post here: