Original posting by Jackson Salzman on Elite SEM’s Blog: SAVE TIME AND EFFORT WITH FACEBOOK SAVED AUDIENCES
No one has infinite time on their hands to create new audiences every single time they create a new ad, so why not do more work on the front-end to save you time in the long run?
You can do this with saved audiences on Facebook.
How this works: Say you are targeting 200 specific zips across the US. It’s a pain to copy and paste those in every time right? Well, a saved audience will allow you to save that targeting and simply choose it when you are setting up new campaigns. It’s all about doing less busy work so you can do more optimizations for your clients.
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