Why You Are (Probably) Doing Facebook Interest Targeting Wrong

Original posting by Jackson Salzman on Media Post’s Blog: Why You Are (Probably) Doing Facebook Interest Targeting Wrong   Facebook interest targeting is often a wrongly-used form of targeting with Facebook ads. Keeping these common advertising mistakes in mind, I am going to lay out the next steps of targeting the audience that actually wants to purchase,…

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6 Facebook Advertising A/B Tests You Can Run Right Now

Original posting by Jackson Salzman on Adweek’s Blog: 6 Facebook Advertising A/B Tests You Can Run Right Now. Every person has their own interests and tastes when it comes to what appeals to them emotionally or aesthetically, so why would you serve just one type of ad to all of them? Here’s something you should consider:…

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Why Your Facebook Posts Aren’t Getting Any Engagement

Have you sat in your chair scrolling up and down your company’s Facebook business page and thought “Man, why aren’t we getting more interaction?” Well, you have probably done one of two things wrong. Either you are posting boring, non-actionable content that your audience couldn’t give two shits less about ooorrrr when you were initially…

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