Facebook Audience Overlap Tool: A True Game Changer

  Original posting by Jackson Salzman on Elite SEM’s Blog: FACEBOOK AUCTION OVERLAP TOOL: A TRUE GAME CHANGER ALRIGHT, ALRIGHT I know you are probably thinking “Game Changer? There have been 20 game changers in the last year alone, how is this one any different from the last?” Well, you aren’t wrong, that’s for sure. There…

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Why You Are (Probably) Doing Facebook Interest Targeting Wrong

Original posting by Jackson Salzman on Media Post’s Blog: Why You Are (Probably) Doing Facebook Interest Targeting Wrong   Facebook interest targeting is often a wrongly-used form of targeting with Facebook ads. Keeping these common advertising mistakes in mind, I am going to lay out the next steps of targeting the audience that actually wants to purchase,…

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6 Facebook Advertising A/B Tests You Can Run Right Now

Original posting by Jackson Salzman on Adweek’s Blog: 6 Facebook Advertising A/B Tests You Can Run Right Now. Every person has their own interests and tastes when it comes to what appeals to them emotionally or aesthetically, so why would you serve just one type of ad to all of them? Here’s something you should consider:…

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5 Simple Tests to Optimize Your Pinterest Promoted Pins

Original posting by Jackson Salzman on Elite SEM’s blog: 5 Simple Tests to Optimize Your Pinterest Promoted Pins   Synopsis: Pinterest Promoted Pins are highly efficient… with the right optimizations. Click To Tweet Having the correct formatting for your Pinterests Promoted Pin is crucial in garnering read-through attention. Here, I have described 5 Tests to Optimize…

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16 Methods to Drive Engagement on Periscope

Live streaming is all the rage these days, and there is a good reason for it. Not only is it cheaper than creating a video, it gives a personal insight into the workings of the culture of a company that pictures and text just can’t do. With Twitch starting the live stream revolution in May of 2014,…

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