- Because it is content that you do not have to brainstorm or create yourself.
- UGC provides more social proof than you could ever create.
- Everyone has their own way of looking at your brand, and maybe it is more creative than what you could come up with.
- UGC allows the freedom for you to focus on other aspects of your business.
Here is the process to take advantage of the hundreds of millions of UGC posts daily:
Finding the right UGC
When it comes to taking advantage of all the UGC lying around, you have to know how to find it. You can use Twitter, Facebook, Pinterest and the like, and simply go into the search bar and type “your company” or “your product” into the search bar. If you want to get advanced and find your local audiences on various social media platforms, check out “How to Find Your Local Audience on Twitter, G+, FB, and Instagram”
When you are searching, don’t forget to use alternative names that people might use for your brand or even interests related to your brand because a lot of the time, people won’t tag or mention your brand. Case and point is this UGC post on Tumblr that doesn’t mention Revlon, but rather the product itself:
A few more sites that I like to use for finding UGC are:
Once you stumble across some UGC you like, it’s time to start…
Sharing the UGC
With UGC found, you can comment, share, like, etc. on the post, or you could go one step further and direct message the user and ask if they mind you using their content.
Asking for permission to use someone’s content does one of two things:
- It creates an ever deeper feeling of connection between the content poster and your brand.
- It covers your bases for copyright infringement so no lawsuits can come your way.
After you decide that UGC is worth dming a person about, send them a shoutout in the post like REI did in the image below and create a lifelong brand advocate in them by sending them a small gift or something through the mail as a thank you. I’ve had a brand send me something through the mail and I absolutely loved it and posted even more UGC related to their brand. It’s an endless cycle that a brand could get into if they wanted to.
Once you have interacted with the post or dmed the UGC creator, it’s time to…
Reap the rewards of UGC and look for more
With hundreds of millions of posts being thrown up on social networks DAILY, there will always be more UGC to choose from, just do your do-diligence and go out and find great UGC to interact with.
If you want to know more on how I think Social Media Marketing is like growing up, take a look at my last week’s blog post: