Why You Are (Probably) Doing Facebook Interest Targeting Wrong

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Original posting by Jackson Salzman on Media Post’s Blog: Why You Are (Probably) Doing Facebook Interest Targeting Wrong

 

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Facebook interest targeting is often a wrongly-used form of targeting with Facebook ads. Keeping these common advertising mistakes in mind, I am going to lay out the next steps of targeting the audience that actually wants to purchase, not just view, your product.

Synopsis:

  1. Targeting too broad a set of interests.

  2. Not taking advantage of purchase behaviors.

  3. Not excluding interests/behaviors.

Keeping these interest targeting strategies, go forth and not only find the audience that will want to see your ads, but find those that will purchase from you as well!

Read the entire article on MediaPost now.