Original posting by Jackson Salzman on Media Post’s Blog: Why You Are (Probably) Doing Facebook Interest Targeting Wrong
Facebook interest targeting is often a wrongly-used form of targeting with Facebook ads. Keeping these common advertising mistakes in mind, I am going to lay out the next steps of targeting the audience that actually wants to purchase, not just view, your product.
Targeting too broad a set of interests.
Not taking advantage of purchase behaviors.
Not excluding interests/behaviors.
Keeping these interest targeting strategies, go forth and not only find the audience that will want to see your ads, but find those that will purchase from you as well!